5 Steps to Nail Your Personal Brand

Reveal your superpowers, articulate your strengths, & introduce yourself with confidence!

In this course, you will:

  • Learn the "strategic principles" of Personal Branding (context, definitions, and examples - what you need to know!)

  • Be guided step-by-step through a sequence of critical inputs to your Personal Brand.

  • Learn to articulate the things that make you unique - your superpowers.

  • BONUS: You will learn a framework to introduce yourself in any context.

What You'll Discover Inside

📖

Essential context & research to understand Imposter Syndrome and why it affects high-achievers most.

💡

Real-world examples of how successful leaders have overcome self-doubt — and what didn't work.

🗺️

Step-by-step strategies to build authentic confidence from the inside out.

⚠️

Do's & don'ts, including the #1 habit that silently erodes your confidence.

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Your Confidence Action Plan to implement and track your progress over time.

...and much more!

FAQ

  • How long does the course take? Are there set dates & times for this course?

    This course is SELF-PACED and you can access it for one year from the date you register for the course. So you can start whenever you like and run through the curriculum as quickly or as slowly as you like. Each "Step" should take you 1-2 hours of focused time to complete. That includes watching the video, writing, thinking, and taking the quiz. Of course, you can always spend more time on each step, and you can even go back and repeat a step. Looking for more guidance in terms of timing? We suggest you take 2-7 days for each of the five steps, to truly internalize each of the inputs to your Personal Brand. So that’s a total of between 10 days up to 6 weeks. Again - it’s up to you!

  • Will I receive a certificate when I finish the course?

    Yes. Once you complete the online course, you will receive a certificate of completion, which also may qualify for CPD credits. CPD (Continuing Professional Development) refers to the learning activities professionals complete to stay current, build new skills, and demonstrate their commitment to ongoing growth.

  • Why should I focus on my Personal Brand?

    People with a strong personal identity feel an elevated sense of confidence in everything they do, from day-to-day interactions to important presentations. Once you've articulated your Personal Brand, you'll also have more control over your narrative - starting with how you introduce yourself! You'll also have more insight to reference when you're making career and other important decisions. When you learn to articulate your Personal Brand, you can lean-in to your superpowers!

  • Is this course focused on my PERSONAL brand, my PROFESSIONAL brand, or both?

    efinitely both! You are a multi-dimensional person with many roles, skills, and relationships. Your Personal Brand encompasses your whole, authentic self.

  • What makes this Personal Branding course different?

    While other courses focus on things like trying to make you into a social media influencer, this course is solely focused on YOU. You will be guided through a sequence of exercises to help you articulate your unique skills, experiences and passions. At the end of this course, you will be able to confidently articulate your superpowers!

  • What’s included in the course?

    This comprehensive course includes video lectures from Dr. Andrea Wojnicki, a comprehensive, printable workbook, checklists, quizzes and templates! Most importantly, you will create a "Personal Branding document" that you can keep and update for the rest of your life!

  • Is the course guaranteed?

    We are committed to your satisfaction… that’s an important part of our brand! If you are not satisfied, please contact [email protected] and we will make it right.

Everything you need

What's Included


🎥

10 Instructional Videos

That you can pause, re-play, and watch at your own pace.

📋

Your Personal Branding Template

A foundational framework to keep updated as your career progresses.

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Comprehensive Course Workbook

A printable guide to organize the development of your Personal Brand.

Practical Checklists & Quizzes

Actionable tools to help you track your progress step-by-step.

🏆

Certificate of Completion

Recognized credential that may qualify for CPD credits with your organization.

🔓

Full Access for One Year

Learn at your own speed — come back and revisit any module whenever you need it.

Your Coach: Dr. Andrea Wojnicki

Andrea brings a wealth of knowledge and passion to her role as an advocate for confident communication, with a Doctorate of Business Administration from Harvard Business School specializing in consumer psychology and interpersonal discourse. Her extensive experience includes teaching MBA students at the University of Toronto, managing leading brands, and providing her expertise on various advisory boards. Known for her dynamic speaking abilities, Andrea is a renowned voice in empowering professionals to harness their personal brand, exhibit leadership, and communicate with assertiveness.


As the founder of Talk About Talk, Andrea dedicates herself to propelling individuals forward in their careers by enhancing their communication prowess.


She offers personalized coaching, engaging workshops, and comprehensive online courses to unlock the potential in every executive. In addition to her educational work, Andrea channels her insights into her role as an Inc. Magazine columnist and through her highly acclaimed "Talk About Talk" podcast, which has surpassed 200 episodes. Her commitment to teaching others how to conquer imposter syndrome and articulate their value with conviction is the cornerstone of Andrea's professional ethos.

Testimonials

““Previously I had a hard time finding my authentic voice. Developing my Personal Brand with Andrea has been transformational. We went deep, into the early experiences that shaped me, my values, what I will fight for, what I am against. The exercises were imaginative and fun but also highly effective! The process Andrea created unlocked my confidence to share who I am, what I care about and how I can help clients. I highly recommend Andrea for anyone who wants to nail their personal brand and learn how to communicate it to the world.””

Lindsey, agency partner & entrepreneur

““Andrea's Personal Branding content is incredibly empowering, teaching you to identify and embrace your uniqueness whilst learning how to harness these attributes as your own personal super power. The stuff they don't teach you as you're climbing up the corporate ladder. Andrea is highly motivating and engaging.””

Lorna, global chief of staff, big 4 audit firm

““Andrea, thank you for a terrific job. Your “super powers" are your honesty, mindfulness and caring to learning. This was one of the best learning sessions our team has ever had.” ”

Marc, president, research firm

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